Persona Playbooks¶
Purpose¶
Persona Playbooks translate Value Realization™ persona canon into Alescent-specific executive, advisory, engagement, communication, and applied practice guidance.
Persona Playbooks are applied Alescent assets. They may support executive engagement, account planning, advisory work, delivery design, content creation, derivative outputs, and publication planning.
Governance¶
Persona Playbooks should remain traceable to:
- the relevant Value Realization™ persona file;
- the Value Realization™ Domains model;
- applicable Performance Measures;
- Alescent Brand Voice;
- Alescent Semantic Model;
- Content Creation and Prompting Standards;
- Derivative Asset Register entries.
Persona Playbooks should not redefine portable Value Realization™ Framework terms unless a framework-level change has been reviewed and accepted.